Facesoft
A full rebrand, a redesigned store, and a content built to grow. A true glow-up.
LUM Service Used:
The overview
Facesoft had something real: a patented, eco-friendly sweat towel built for the wellness generation. What they needed was a brand that could keep up. We created a new logo, new visual identity, a fully redesigned and functional Shopify storefront, and a content strategy that made Facesoft impossible to scroll past. The result was a brand that finally looked and felt as good as the product itself.
The strategy
The digital push was built to do two things at once: engage our target audience while increasing the add-to-cart & check out rates. Every post, reel, video, story, email flow, and SMS campaign was crafted to work together as one content ecosystem. Creative campaigns and product bundles to always keep they audience wanting more.
The reach
Partnering with big-name fitness brands meant keeping a premium profile all across the board. Collaborations with Xponential Fitness and its portfolio of brands, plus LifeTime, Facesoft was directly in front of the fitness communities that matter most.
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