Magusa Global Cargo
The logistics partner behind the world’s biggest Latin tours needed a digital presence and a content strategy as powerful as the shows they move.
Magusa's LUM experience is based on these services:
The overview
Magusa Global Cargo founded in Miami by Carlos and Romy Maguina, they have spent over two decades moving stages, equipment, and production for some of the biggest names in the Latin music world. We designed their website and built a content strategy that could finally match the scale of what they do.
The strategy
The content approach was built around the energy of live entertainment. Short-form reels captured the behind-the-scenes world of global touring logistics: the airports, the arenas, the sheer scale of moving a world-class production from one country to the next.
Every piece of content was crafted to position Magusa where they belong: not as a vendor, but as an essential part of the show. We worked with Billboard magazine, designing the prints and editorial layouts that put Magusa in front of the industry’s most influential audience.
The results
A brand that had been operating largely behind the scenes now had a digital voice loud enough to match its reputation. The website, the reels, the magazine placements- everything worked together to tell one story: that when the world's biggest artists go on tour, Magusa is the team making it possible. Millions of views across social media proved that the world was not just watching the concerts, but the operation powering them. We helped them step out from behind the curtain and own their place in the spotlight.
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